Our Name

Dotted Eyes combine strategic vision with tactical precision. We look ahead, meeting objectives agreed with customers, whilst ensuring we also dot the i's and cross the t's.

We're inspired by the Chinese phrase (chengyu) known as Dotting the Eyes on a Painted Dragon (Hua long dian jing). This describes the key part in any piece of work that contains the essence of the matter and makes the whole work vivid and convincing. The phrase originated in the following proverb:

When the Peace and Pleasure Temple in Nanjing was being painted, four dragons were featured but their eyes were left blank. The painter explained that if he painted in the eyes, the dragons would be brought to life. Onlookers who did not believe him insisted that he should dot the eyes. No sooner had he painted in the eyes on two dragons than a great storm broke and those two dragons flew off as the walls blew away. When the storm subsided, the two dragons without eyes had not moved.

The main point about the name Dotted Eyes is that once you've heard it you're unlikely to forget it. It's a registered trademark in the UK and we carefully protect our rights to it.