MarkerMap is a specific postcode point product based on the full Ordnance Survey Code-Point data set. The information is made up of digital vector data and consists of separate points (MarkerMap Points) for over 1.7 million unit postcodes (e.g. SW1A 0AA) in the United Kingdom (UK). The optional polygon regions (MarkerMap Regions) are the result of tessellating these points. Higher-order boundaries (Area, District and Sector level) are aggregated using the postal hierarchy.
MarkerMap suggested applications
- Market analysis and profiling;
- Statistical analysis;
- Crime pattern analysis;
- Resource allocation;
- Sales targeting;
- Route planning.
MarkerMap features & use
- An economical planning or marketing tool for users not requiring individual addresses;
- Find or geocode addresses using full postcode (average 17 households or 2.6 organisations);
- Coincident points are dispersed by up to 5m to ensure they can all be seen on the map;
- Simple positional accuracy indicator, from A (within building) to Z (no coordinates);
- Number of households and organisations (delivery points) given for each postcode;
- Optional boundaries constructed as natural neighbourhoods around the points, supplied as polygon regions;
- Fits with CoverMap layers or PlannerMap, TrackerMap, RoverMap and RangerMap images;
- Available as full national coverage or smaller ‘cut-out’ extracts (priced per record).
MarkerMap technical information
A workspace (for use in MapInfo Professional) or project file (for use in ESRI ArcView/GIS) opens all the layers and sets zoom layer thresholds that determine when the layers are visible.
MarkerMap is suitable for scales on screen in the range 1:500,000 to 1:500. More layers become visible as you zoom in. The location of points uses a resolution of 1m.
The British National Grid co-ordinate system is used. The coastline fits exactly with AdminMap or MagnaMap (derived from the Ordnance Survey Boundary-Line data set).
The storage space required is about 140MB for points only or 770MB for points and polygons for full UK coverage in MapInfo TAB format.
Main formats available: MapInfo TAB, ESRI SHP, AutoCAD DXF, Illustrator EPS and others.
MarkerMap coverage available
- United Kingdom (Great Britain and Northern Ireland); or
- Selected area or number of records (priced per record)