Dotted Eyes helps your organisation become more successful through the innovative use of mapping.

Dotted Eyes Ltd, 67-71 Northwood Street, Birmingham, B3 1TX +44 (0)121 232 8000

Who We Are

Your customers, staff and assets all interact somewhere. By understanding where that is, you can make those interactions more efficient and more effective.

We are here to help you achieve this.

We are a team of acknowledged specialists with 20 years’ experience leading the field. While our core focus is healthcare and local government, our reach and experience spans over 1,200 customers in a wide range of other sectors. This is what gives us our unique perspective of your needs.

When we work with you, we look to add to your capabilities rather than replace them. We aim to deliver a great project by providing you with a solution that you fully understand and can maintain and grow in the future.


Our Values

Our company is full of passionate people, working hard, playing hard and delivering great work. We have a great entrepreneurial culture that is driven by a set of values that we live and breathe:

  • Our people want us to be a great company
  • Our people want our customers to have a great experience
  • Our people want colleagues to have a great day at the office
  • Our people innovate to make us better
  • Our people ‘own it’

If you think you’ve got what it takes to be part of the Dotted Eyes team, then check out our latest job opening for a Software Engineer.



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Giving Something Back

We are fortunate to have great jobs. So, as part of our philosophy, we want to give something back. That’s why, as well as our day to day activities, we carry out projects that benefit the local community.

In recent years, we have helped local schools by taking time out to contribute to their environment. Examples include building an outdoor chess set and play area for a Primary School in Bromsgrove and refurbishing a Forest School in Worcester. It’s hard work but really rewarding.

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What We Do

We help you to deliver your project. This may be for just one phase or for the whole journey.

Click on the location that you need help with….

Data Management

Managing your data successfully is a constant challenge: data volumes increase; interoperability can be difficult and data quality issues prevent the consistent interpretation of information. Plus, you are facing this against the backdrop of ever rising expectations and demands from your customer base. There is never enough time.

We are here to help you by sharing the load and helping you to automate the processing. We can do this by:

  • Pre-preparing your information so that you can start working with it straight away
  • Validating or cleaning datasets so you can have the confidence to make solid business decisions
  • Transferring knowledge and skills to provide solutions which transform, amalgamate and structure your data so that you are more capable
  • Automating a wide range of manual tasks, cutting down unnecessary workloads

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The more data you have the harder it is to make sense of it all. You need a bird’s eye view of your operation with your disparate datasets working together to tell you one story rather than many.

We use your data to create a common thread. We link mapping data to your operational data to create correlations and linkages. This process helps you to understand your business and make better business decisions. We help you to solve questions, such as ‘How many customers are within 20 minutes of all of my clinics?’ or ‘How can we balance the delivery of our service better?’ The answer comes in the form that best suits your need – maps, spreadsheets, workshops and charts – whatever drives your business the best.

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Service Redesign

With good data and strong analysis, you can understand your business and where the gaps are, but not how to fill them. To fill the gaps you need to remodel your processes, but where do you find the time?

Our service re-design solutions help you to make the extra productivity jump by looking at your operations from a different perspective. We work with you to define the ROI goals and then combine your business rules, with our advanced mapping technologies and methodologies, to model a more efficient service.

We may be looking to increase the number of customer visits that can be made in a day or restructure services so that they can be delivered when there is demand for them. Our solutions improve the experience for your customers and your staff, as well as giving you the visibility that you need to make change moving forward.

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Performance and Operational Software

You need your staff and customers to follow an optimised and consistent approach. To do that, you need software. Software takes the service redesign that you have constructed and embeds it into the day-to-day lives of your workforce.

Our team has years of coding and software delivery experience behind them, but their strongest skills are in understanding your needs. Once we have worked with you to capture your requirements, we then define the tools for the job.

Our solutions range from simple operational tools that help with a specific task – such as allocating resources – through to enterprise systems that capture, collate and publish information to the people who need it. Sometimes we don’t code at all. Instead we transfer the skills to you so that your team can deliver the solution by themselves.


Working alongside our customers allows us to transfer knowledge in a number of ways. We have training and workshop options to cover a range of requirements – from operational managers who need to implement projects and want a sound understanding of the theory, the do’s and don’ts, through to technical training for the technology that you use.

We can work with your data and business rules and deliver training in context, or we use our proven experience to teach you from our standard content. We can come to your offices and work with you, or you can come to us if you want to get out of your environment and away from distractions. We hold public courses where you will learn from peers from other organisations, or alternatively we can deliver training just for you and your colleagues. The choice is yours.


"The trainer was excellent, teaching a brilliant but very complex piece of software. His excellent in-depth knowledge of the product and his professionalism throughout the training resulted in this course being one of the best and most beneficial courses I have ever attended" - Nottingham City Council.

Our Work

Here’s just some of the companies we have done work for over the years.

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What We're Up To


Upcoming events

We run a number of different events throughout the year as well as participate and speak at industry conferences. Over…

94% score our FME event one of the best events they’ve attended

Each year we try to build upon the success of our previous FME events to make them even more engaging…

Our first Tableau User Group was a roaring success

This month we joined forces with our sister company, miso, to host a Tableau User Group in Birmingham and we’re…

Top Techy Tip: Make tasks easier with the Grunt framework

At Dotted Eyes we are passionate about what we do and are always striving to find new ways to do…

London Ambulance Service benefits from FME Custom Transformer

The great thing about FME custom transformers is that they’re re-usable. At Dotted Eyes we pride ourselves on our expertise…

Our award for best innovation goes to…

Congratulations to Martin Roddy, Anton Rand, Steve Davies and Steve Battey for winning the latest Dotted Eyes’ Innovation award. The…


Our Partners

We work with four leading technology partners to help you get the best solution.


Pitney Bowes

We have worked with Pitney Bowes Software (formerly MapInfo) for over 15 years. Our Premier Partner status gives us skills…


The Open Source Community

Open Source tools deliver enterprise level components for solutions. We have worked with Open Source spatial components since 2006, and…

safe copy

Safe Software

FME We have partnered up with Safe Software, the market leaders in spatial transformation of data for more than 15…

OS partner

Ordnance Survey

Dotted Eyes has partnered with Ordnance Survey (OS) for over 15 years. We help to take the raw data that…

Contact Us

Dotted Eyes Ltd, 67-71 Northwood Street, Birmingham, B3 1TX

t: +44 (0)121 232 8000
f: +44 (0)121 212 9427